Topicals skincare has finally dropped in Sephora UK - here's what we're buying (2024)

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If you spend as much time scrolling through beauty-Tok as us, then you’ll have seen Topicals – the American skincare brand everyone’s been talking about.

Founded by trailblazing entrepreneur Olamide Olowe, Topicals was created to inclusively serve all communities with products that reimagine how we care for chronic flare-ups, with products designed to combat the emotional and physical side effects of living with them.

And while for so long America has had all the fun with this ground-breaking Black-owned skincare brand, finally us UK hunnies can get our hands on it too.

You heard that right: Topicals has finally exclusively launched in Sephora UK.

Yup, it’s finally here, which means we can snap up these beat-selling products without paying an arm and a leg for customs duties or a flight to the US. Honestly? We’ve never been so hyped.

Olamide Olowe, Topicals founder said: ‘I’m excited to take Topicals international into Sephora UK to further our impact as the skincare brand at the centre of culture. There’s a huge opportunity for us to fill the gap for effective skincare that speaks to a subcultural audience in the UK’.

Driven by Olamide’s own personal struggles growing up with painful chronic skincare conditions, Topicals’ products are aimed at gently yet effectively targeting a selection of chronic skin issues, including scarring, dryness, redness and texture, to name a few.

And as an eczema-prone, rosacea-prone, acne-scarred gal, this called to me.

Potentially the brand’s most known and loved products is the Faded Brightening & Clearing Serum, seen in the hands of beauty TikTokers across America.

Designed to target stubborn marks and spots on uneven skin tones, this hard-working serum gently fades pigmentation and scarring, giving smoothing and brightening results in as little as two weeks.

In fact, in a study with 32 participants aged 29 to 55, after four weeks of using Faded 100% found that the overall look of their skin was improved, 96% found that their skin tone looked more even and 84% found that dark spots appeared less visible.

This is all thanks to the ultra-effective blend of skincare ingredients, including Tranexamic Acid to help visibly minimise spots and dark patches, Niacinamide to help reduce the look of discolouration, marks and uneven skin tone, and Azelaic Acid to brighten and improve texture.

Truly, a winning concoction.

Shoppers experiencing pigmentation and marks swear by Faded, too, granting it almost a thousand five-star reviews and raving of its immediate efficacy.

‘I’m on my 3rd tube.’ Wrote five-star reviewer Alice. ‘Faded not only removed discoloration that was a *decade* old, but also makes short work of new discoloration once healed. Fabulous stuff!’

Reviewer Gina B added: ‘I have had the same dark mark on my face for two months. I have been using many products, and nothing has been working. I started using the Faded serum two weeks ago, and I am finally seeing my hyperpigmentation disappear!’

‘It’s the only product that works for me.’ Reviewer Eliora A also raved. ‘I struggle with eczema and is on a lot of steroid creams with result in a lot of discolouration and hyperpigmentation which the product proved very effective in clearing it up.

‘I started seeing a difference in less than a week.’

Immediately sold.

Offering a range of other products equally as revered by users, including moisturisers, primers and more, Topicals is a brand you’re going to want to try out if gorgeous skin is on your radar.

Explore the other Topicals products available at Sephora UK below. Honestly, this is a drop not to be missed.

Be sure to hit up Sephora for this unmissable drop. Yup, we might have to buy every single thing.

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